Basepaws
E-commerce website for one of the most famous DNA-solutions for pets. Discover your pet's genetic blueprint and get more info about your fluffy friend
Performance Issues: The website was too slow, affecting business growth, customer acquisition, SEO, conversion rates, and market reach
Operational Limits: Basepaws’ former setup made quick changes harder, especially in UX/UI and A/B testing
Shopify Liquid Stack: The former configuration limited the client flexibility in maintaining the website and providing fast changes
Branding Barriers: Shopify’s limits held back Basepaws’ brand storytelling
Launching New Product: Basepaws had new product ready to launch simultaneously with the new design
We developed for Basepaws a proprietary front-end platform with high level of flexibility, high front-end browser performance.
- Boosted Average Pagespeed Scores from 29 to 60+
- Integrated Completely New Design
- Seamless Shopping Experience
Unlike most combined stack solutions on the market, we connect the shopping and content environments under one single front-end application. In this way, we made it possible to abstain from using multiple subdomains and preserve the full potential of the website for SEO and User Success. Shopify API made possible easy management of products and sales workflow, while Contentful allows flexible management of any text or media throughout the website.
Shopify as a previous platform had major limitations on Page speed load. Now Basepaws can benefit from Shopify’s advantages, mitigating the front-end drawbacks. The page speed advanced drastically from 18 to 65+, which is a great improvement not just for SEO but also for great User Experiences. Powered by the latest tech by Next.js we implemented ISG (Incremental Static Regeneration) technology to provide high speeds of page load without long building wait times.
Basepaws also had a major shift forward from the point of view of design. A fresh look on the brand required a keen eye on the realisation of the project, so we made sure all new advancements in this direction made correctly and with the latest tech.
With the appearance of new product, we managed to create a platform for two new content categories, Breed Library and Dog-related blogs. Built on Contenful-Next.js pairing, and a custom design, these content categories are made to deliver best user experience and SEO results possible from the tech side.
We received top notch service from Soflex. The whole process of website development went smoothly and without delays. The development team was always available to discuss and make changes, which made our cooperation very comfortable. Special thanks to Sergey and Vladimir.
Soflex has a team of talented and creative developers. They managed to bring our ideas to life and created a unique and recognisable design for our website.
Soflex is the best company I have ever worked with, no exaggeration. The development team did the work strictly according to the specifications, and the result is gorgeous
We contacted Soflex to optimize our website. The guys did a great job and after a couple of months our positions grew and we got more clients.
Soflex's professionalism and quality of work is unquestionable. Sergey, Vladimir, Boris and Alyona listened carefully to our goals and requirements and as a result created a website that attracts our target audience and increases our visibility on the Internet.
Thanks to Soflex team for their professional and cohesive work. A functional website was developed for me, deadlines were met.
Thank you for your work! You have created a superb website for our business that reflects our brand identity and is user-friendly. We have received many positive reviews from clients.
Executive
Furniture Direction
Soflex delivered a functional site with a seamless UX and without any technical issues. Demonstrating flexibility and effective project management, the team delivered on time and promptly addressed questions and concerns. They impressed with their technical expertise and attention to detail.
CEO
Online Furniture Stores
Soflex delivered the site on time and with all the client's requirements. Their team was open-minded and flexible, ready to adjust to changes in the client's plans. The client appreciated how the vendor provided scenario estimation, communicated transparently, and made progress tracking easy.
